Last week I wrote a post about my journey to
market and all the processes I go through to get my work looking professional
and of a high standard. I mentioned this Xcut shape cutter system and I thought
I would take a little time here to sing its praises.
For my
birthday, I got the super deluxe fancy fancy gift set version from my lovely
parents. It contains: 15 shape
templates, cutter carriage, and 2 blades. As it says on the box, the 15 shape
templates can create 30 different shapes and also, frames in a variety of
sizes.
I think the
product is aimed at card makers and scrapbook makers but I have found it very
useful for the labelling of my work. There are five different shapes: square,
oval, diamond, circle and rectangle. They all come in three different sizes;
small, medium and large. On the back of the box the set comes in, they give all
the measurements to all the different sizes. Gary and I have found this
information very useful when designing labels in Photoshop on the computer.
Instead of guess work, which we employed lots of before, I can now hold the template in my hand and make a decision based on the information before me. Gary can then measure it
up on the screen and we have cut out the stage of printing designs in multiple
sizes trying to get the best fit.
I will say
that you do need a cutting mat for using this device at its best. I would
recommend getting a cutting mat anyway though. They come in really useful in
any craft or art work and save your surfaces from scratches. I use an A4
cutting mat and for this, it suits my needs perfectly.
So you are
probably wondering how you use the bloody thing! Well, let’s say you have your
printed label, measured and ready for cutting. You place your sheet of paper or
card down on your cutting mat. You then place the template over the label you
want to cut out. Sometimes it takes a little time to adjust it to the right
position, but the result is worth your patience. For me, I find it easier NOT to
have a guideline printed out on the paper itself, so then I can just place the
template down and I don’t have to worry about trying to include or exclude the
line in the cutting. I think if you can learn to trust your eye that is the
best measuring tool you have.
The cutter
is a small round device that sits down onto your chosen template. The handle
can turn 360 degrees so you just press down and there is a small blade
underneath that cuts your paper. You run the cutter around the template and VOILA,
your label is cut out. It does take a little practice to get the pressure and
your grip right but it is no hard labour.
The reason
I wanted to share this with you is just to promote DIY marketing, labelling and
self promotion. I love finding out ways people make things themselves from art
to books to cards to cakes to magazines. Taking the risk and having some self
belief that you can do a job yourself can be very powerful. Money can be a real
issue for small businesses, cottage industries and makers of all varieties.
Where do you spend your money? Printing and design work can be quite expensive
but does add a professionalism to your endeavours. Maybe have a go yourself and
see what you can come up with. I like when people use their skills and
ingenuity to come up with new ways to leap over barriers they are presented
with.
I would encourage anybody to have a go at
making their own labels and marketing material using your imagination and the
message that is at the heart of your product. I used to use Letraset transfers
and hand drawn designs on luggage tags for my labels before I got more adept on
the computer with the help of Gary .
In my experience, people really appreciate the effort and I find it can help to
increase the value of the work you are explaining and supporting in your labels.
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